Shopify Product Selection Inspiration
Niche website has been very popular recently, and many people have flocked to niche site, but before doing it, we should first determine what we want to sell?Many novices have a little knowledge of what to sell and where to choose products. Many people have found a product they want to sell, but they don't know how to analyze whether this product is profitable.
In this article, let's take a look at how to choose products for Shopify.
1. Selection platform:
1. AliExpress: Anyone who does the Dropshipping model will definitely not miss the platform. AliExpress is also a subsidiary of Alibaba. It is known as the international version of Taobao, the cheapest shopping platform in China. Most of the products on it are cheaper than other platform.
If you are a novice, I also recommend selecting products on AliExpress, and then use oberlo or manually put the products on the shopify store. Once you have an order, you can place an order on AliExpress. Fill in the address of customer and give the AliExpress seller a note: Don’t put in any price and URL in the parcel.
AliExpress Flash deal: This is actually equivalent to the daily specials channel of Flash Deal. There are various products in it. We can browse quickly and choose products we are interested in.
There are actually a lot of good, unique products on the Flash deal, but it's just hard to find them out, there's no way to do this but to search more and turn to the next page.
Aliexpress Droppshiping center: https://home.aliexpress.com/dropshippercenter/dashboard.html
This is the dropshipping center officially launched by AliExpress. Here you can see the recent hot-selling dropshipping products and order volume. In fact, the functions are similar to those of Oberlo.
2. Amazon: There is a “Today Deal” channel on the homepage. This channel is equivalent to Amazon's special channel. There are many products engaged in activities every day. Amazon is basically the largest e-commerce platfrom in developed countries abroad. Refer to the above Product price, and then set the product price in your niche site.
3. Etsy: etsy's traffic is also very impressive, with tens of millions of visitors every day. The products on etsy are mainly marked with original handmade products, so they are often not cheap, but sell very well. If you plan to go the route of boutique, high-margin products, etsy is a not-to-be-missed reference site.
4. Oberlo: You just need to install this app in shopify app center, click "Search Products" on the left side, you can see the products displayed, how many stores have imported this product through oberlo, how many orders of this product can be seen, this is very convenient for us to choose some popular products.
5. Facebook: Enter keywords, such as: free shipping worldwide, 50% off, only today, giveaway, etc., and then select the video, we see a lot of advertising videos.
Then use the facebook advertising database: https://www.facebook.com/ads/library to view all the running advertisements of a certain fb homepage, and see if you can follow it.
6. Instagram: I usually enter keywords directly, and then browse to see what products other people are selling.
7. Google: the method I generally use the most.
Look at the shopping ads for products, of course, you had better use ip of the U.S. to search it, if the comparison, you can find similar products, and the price has a greater advantage, then in word: just do it!
Look at search engine advertising products, In fact, the proportion of search ads has been declining in recent years, my advice is: you can Advertise high profit products, their profit may over $30.
Search product keywords directly, then find competitors’ websites page by page and browse competitor's products.
Search on Google: product keywords + shopify, so that all that comes out are websites built with shopify, this is also a quick way to know what products your competitors' websites sell.
8. Best review website: There are many review websites for various products. My suggestion is to search directly on Google to find the review website.
For example, I am doing pet business, I can use Google search "top pet reviews websites", such as this site: https://petlovesbest.com/
On this website you can see articles about the best dog products, cat products, mice, fish, etc. This method allows you to discover many products that you might not even imagine.
9. Product selection tools: bigspy, adspy, dropship-spy, etc., there are still a lot of product selection tools on the market.
Selection tools inside the product are other shopify shop products, many are running fb advertising, and then the tool to capture, many products will still let you open your eyes, before simply can not imagine.
10. If you have not found your ideal in any of the above aspects, then calm down and ask yourself:
What products have I bought online recently?
My parents, what do they want to buy?
What products are in my room?
Through this way, you can find some familiar products. The following is to analyze the market search volume, saturation, etc. of this product.
What product am I interested in?
2. several things to consider when choosing products
Does the product solve the user’s pain points: For example, why many Internet celebrity products are popular because it solves the pain points of a small group of people, such as the previously recommended products: BUNION COMFY FOOT SANDALS, POWER KNEE BRACE, etc. .
Whether there are potential die-hard fans, such as fishing, surfing, outdoor riding, etc., are the owners of a huge audience. It is a safer choice to make related peripheral products.
The price is generally 20-50 dollars, and the profit should be maintained at 15 dollars or more. The higher the price, the more users will consider.
3. How to analyze whether it can be done after selecting the product
Google seo: If you plan to use Google seo to promote your products, then we must first determine the search volume and seo difficulty of the product.
For example, for couple rings, you can use kwfinder, ubersuggest, semrush and other tools to query search volume and difficulty. Generally use kwfinder to query, the search volume is greater than 10,000 (average monthly search volume), and seo difficulty is less than 35 degrees can be considered.
In fact, Google SEO has always been my most recommended method of drainage, but it is also the slowest and most difficult method, and of course the return is the greatest. I think so.
Find similar products on AliExpress, the price is not expensive, which means that there is a relatively large profit in it, if you are determined to do it well, you can also customize it from the supplier.
Google ads, running Google I generally recommend shopping ads are definitely on, and then look at search ads, we can first use Google Keyword Planner to query the price of the keywords we want to put, if your product profit is 30 US dollars, search The first page price of the advertisement is 0.8 US dollars, then calculated according to the average conversion rate of 5%, the average advertising cost per order is 16 US dollars, then this is profitable, we can try to run search ads.
For example, the gold dog chain, you can use the keyword planner to see that the low range of the page (the bottom text ad position on the homepage) is bid at $0.2, and the high range (the text ad position at the top of the homepage) is bid at $1.2. If possible, it is recommended to directly bid $1.2 in the early stage. After a few days of running, the cpc will drop down.
Fb advertising, we definitely need to see how many competitors run this product in fb search. At the same time, we need to use the fb advertising database to check how long the competitors have been running.
For example, I used the dropship-spy tool to find this pumpkin lantern, probably because Halloween is coming soon, and then I found its FB homepage.
Then use the FB advertisement database to find out all the running advertisements: According to the length of the running advertisements and the scale of the country, you can basically know whether the product is profitable.
Other social platforms, such as instagram, pinterest, etc., if you plan to use these social platforms for promotion, then you have to consider whether there are many materials you can post, not many pictures, and not many videos. If the source of the materials for posting is resolved , Then you can do it!
